Video Content Management System (VCMS) refers to a web-based platform typically used by publishers, broadcasters, and enterprises for managing, content-distribution, and monetization of videos. It offers an easy-to-use interface for complete video production, media assets management, from creation to delivery, or deployment across multiple devices and channels. It provides a centralized platform for both users and content owners to manage, collaborate, and publish content.
How Does Video CMS Work?
Video CMS services enable users to store, manage, and deliver their content, either for free or for a fee. A video CMS platform has the following features:
• Storage: Most of the technologies are cloud services, which feature unlimited storage for various video formats and content, along with secure data encryption.
• Subtitles: Video CMS allows users to store their content in one or more languages with subtitles.
• Collaboration: Video CMS enables collaboration with stakeholders, enabling teams to work together, discuss, and modify the content.
• Media Assets: Video CMS allows content managers to store, retrieve, and organize all video assets in one place.
• Web Playback: Video CMS can stream and deliver videos with high quality and ensure a seamless playing experience.
• Monetization: This feature enables users to record the user’s subscription rate, manage multiple subscription plans, and offer membership options.
• Analytics: Video CMS offers comprehensive analytics features that deliver insights into user engagement with videos, helping improve content marketing strategies.
Types of Video CMS
There are two main categories of Video CMS – open source and commercial.
• Commercial Video CMS is designed for professional content publishers and broadcasters. It typically requires a hefty fee and offers greater scalability.
• Open Source Video CMS is an affordable solution available free of cost. It is highly customizable and is an ideal choice for SMBs and individual content owners.
Benefits of Video Content Management System
Video CMS offers a host of benefits, including:
Video content management systems offer a great deal of automation and efficiency compared to manual content management. It reduces the amount of time spent managing and organizing content, along with the cost of production.
Improved Layout and Design
Video CMS helps in optimizing the layout and design of videos. It gives content managers the ability to embed call-to-actions links and to customize the player settings. It also allows the creation of personalized video playlists.
Video CMS offers quality control options, which helps in maintaining the highest standards for the content you create. It also ensures that videos playback with no technical issues, such as grainy audio, distorted video, or fuzzy resolutions.
Most of the video CMS platforms are provided as cloud services. This ensures that you can easily manage heavy loads of video content, while automatically scaling the processing and streaming capabilities.
Streamlined Delivery of Videos
Video CMS systems provide a centralized platform for streaming videos across a variety of devices and channels. This reduces the complexity when delivering content to different mediums.
Customization and Branding
Video CMS offers a great degree of personalization, enabling you to customize the design of your video player. This allows you to fully brand the video with your corporate identity and logo.
Video CMS platforms enable users to add interactive features to videos, such as comment functions, polls, and links to other media sources. This creates an engaging and interactive learning experience for the users.
The Best Video CMS Platforms
Uscreen is a cloud-based video CMS platform that enables creators, brands, and businesses to monetize their videos. It provides a centralized platform for video storage, streaming, and delivery, along with a suite of features, such as live streaming hosting, content management, and monetization. It includes integrations with Facebook, Instagram, Google Ad Manager, etc.
Muvi is an end-to-end video streaming solution for businesses and organizations. It offers a cross-platform streaming solution where the content can be streamed to any device or operating system including web, mobile, smart TVs, and gaming consoles. It also provides an integrated payment gateways for customers to access content.
Brightcove is a full-featured video CMS platform that includes features such as content-management, media storage, live streaming hosting, analytics, monetization, and distribution. It also integrates with third-party tools such as Google Ad Manager and Adobe Analytics.
Vimeo OTT is a comprehensive video platform which helps users to distribute, market and monetize their videos. It offers features such as analytics, marketing tools, third-party integrations, ad management, and user authentication. It also provides dedicated customer support and live streaming hosting.
Vplayed is a secure and reliable video streaming solution that offers features such as analytics, monetization, and content protection. It is reliable and secure, with an inbuilt CDN and AES-128 encryption. It also features user authentication for access control.
Video Content Management Systems (VCMS) provide a full-featured interface for managing, producing, and delivering video content. It offers a wealth of features, from storage to collaboration, and monetization. VCMS helps to increase efficiency in video production and delivery, while allow you to optimize the layout and design of videos. It also offers enhanced interactivity, scalability, and branding. The five best video CMS platforms are Uscreen, Muvi, Brightcove, Vimeo OTT, and Vplayed.