On November 24, one of the most important events for those who offer their products or services online will be taking place: Black Friday 2023. If you want to get ready for this date, we show you these great tips that will help you break it this Black Friday.
Improve the interface and performance of your online site
Due to the large number of visits that you could receive, the performance of your online site must be optimal, to avoid customers deciding to leave before seeing a product.
The slowness of a web page is reason enough to no longer want to continue there.
Make your customers feel special before Black Friday
What almost all companies are going to do is just show their offers on Black Friday itself, however, you can make customers who have already bought from you feel special.
If it is that from days before, by email or message, you are already going to announce a special offer that they would have.
Improve your Web positioning
It is time to start working on your web positioning now. Remember that customers are going to be looking for the products or services they want to take, and if you want them to reach you. And you must appear within the first options of the search results.
Launch effective campaigns within your e-commerce
When customers are inside your e-commerce, they must find very attractive offers. Try to put the best offers in front of everyone so that they are encouraged to continue browsing and searching on your website.
Use a stopwatch before the start of Black Friday
Setting a timer before the start of Black Friday will create expectations in your customers and even more so if you promise super special discounts.
Because it is a limited-time event, you will be able to encourage them to take advantage of that day no matter what.
Make a difference compared to your competition
You have to find a differentiating point against your competition so that customers choose your products or services.
For example, you could offer free shipping, as well as other discounts if your audience wants to do their Christmas shopping on your site online.
Encourage your public to share your promotions
Try promotion marketing. Social networks are a great weapon to reach a greater reach, that is why you can use yours to encourage your followers to share your promotions and thus get new people to reach you.
You could even launch a special raffle for those who share your promotion on that date.
Make sure that promotions are optimized for mobile phones
Make sure that all your offers have good visibility and website design is responsive on mobile phones too.
For this, always keep in mind the realization of the multichannel e-commerce technique.
Remember to align your Black Friday marketing efforts with your brand identity and values. Avoid deceptive tactics and prioritize building lasting relationships with your customers.
By executing a well-planned and customer-centric Black Friday marketing strategy, you can make the most of this major shopping event and set your e-commerce business up for success.
Do you need any more help? At Digital Specialist, our experts can help you create your virtual store on the best platforms so that your users can easily find your products and/or services.